Marketing Management Master’s
General Information
The Master of Marketing Management program is designed to equip students with advanced theoretical knowledge and practical skills in modern marketing practices. The program focuses on Global Marketing, Strategic Thinking, Market Analysis, Consumer Behavior, Branding, and Digital Marketing in a global business environment. It is suitable for graduates who aim to develop professional expertise or pursue academic and managerial careers in marketing.
Program Director’s Message
The Head of Marketing Management Master Program welcomes you to The Graduate Studies of Cyprus Aydın University. It is a great pleasure to invite you to join a dynamic academic environment designed for future marketing leaders, innovators and scholars. In an era where markets are shaped by digital transformation, globalization, and rapidly evolving consumer behavior, our program is committed to equipping students with the knowledge, skills, and mindset needed to succeed in today’s competitive business world. It would be a pleasure to have you as part of our academic community and look forward to supporting your academic and professional journey toward becoming a successful marketing professional and leader.
Asst. Prof. Dr. Niusha Eivazzadeh
Program Introduction
This program provides a comprehensive understanding of contemporary marketing concepts, strategies, and tools. It integrates theory with real-world applications through case studies, projects, and research-based learning. Students gain analytical, strategic, and leadership skills essential for marketing decision-making.
Our academic philosophy is built on excellence, critical thinking, and lifelong learning. Through interactive teaching methods, case studies, industry engagement, and research-based learning, we prepare our students to confidently address the challenges of a rapidly changing global marketplace.
Aim and Objectives
The main aim of the program is to develop competent marketing professionals capable of designing and implementing effective marketing strategies. Objectives include enhancing critical thinking, research skills, digital marketing competence, and the ability to analyze market trends and consumer needs in both local and international contexts.
The vision of our program is to develop globally competent marketing professionals who combine strategic thinking with creativity, ethical awareness, and analytical expertise. Our mission is to provide a high-quality, research-informed, and practice-oriented education that integrates contemporary marketing theories with real-world applications. We place strong emphasis on innovation, sustainability, and ethical marketing practices, ensuring that our graduates make responsible and impactful decisions in their professional careers.
Accreditations
Marketing Management Program has been acreditated by Higher Education Supervision and Accreditation Council of the Turkish Republic Northern Cyprus (Yükseköğretim Denetleme ve Akreditasyon Kurulu – YÖDAK).
The program is offered in accordance with national and international higher education standards and is subject to the regulations and quality assurance procedures of Cyprus Aydin University and relevant accreditation bodies.
Career Opportunities
Graduates can pursue careers in marketing management, brand management, digital marketing, market research, sales management, consultancy, and entrepreneurship in various sectors.
Alumni
The alumni network supports graduates through professional connections, lifelong learning opportunities, and engagement with the university community.
Program Qualification Type
- The program leads to a Master’s Degree (MA) in Marketing Management upon successful completion. It follows the European Credit Transfer and Accumulation System (ECTS).
Program Qualification Type - The curriculum consists of compulsory and elective courses designed to provide both breadth and depth in marketing management. Courses are delivered through lectures, seminars, case analyses, and applied projects.
Course Structure - Each course includes clearly defined content, learning outcomes, ECTS credits, and assessment methods. Assessment may include exams, assignments, presentations, projects, and research papers to ensure comprehensive evaluation of student performance.
Course Content, ECTS, and Assessment - Exam Evaluation Methods
- To graduate, students must successfully complete all required courses, earn the necessary ECTS credits, and fulfill any additional program requirements such as a master’s project or thesis, in accordance with university regulations.
Graduation Requirements
Admission Requirements
Applicants must hold a recognized undergraduate degree. Additional requirements may include transcripts, language proficiency, and other documents as determined by university and program regulations.
Admission Requirements for Students with TRNC Citizenship
Admission Requirements for Foreign Students
Admission, Recognition, and Transfers
The program supports recognition of prior learning and credit transfers in line with institutional and ECTS guidelines, facilitating student mobility and academic flexibility.
Cyprus Aydın University Horizontal and Vertical Transfer Guidelines
Students
Students are active participants in the learning process and are encouraged to engage in academic, social, and professional development activities.
Employees
Academic and administrative staff contribute to program quality through teaching, mentoring, research, and continuous improvement initiatives.
Graduates
Graduates play a key role in feedback, quality assurance, and program development through alumni engagement.
Cyprus Aydın University Alumni and Members Association
Cyprus Aydın University Career Center
Employers and Industry Partners
Industry partners contribute through internships, guest lectures, case studies, and collaboration, ensuring the program remains relevant to market needs.
Academic Staff
The program is delivered by qualified academic staff with strong academic backgrounds and professional experience in marketing, management, and related fields. Faculty members are committed to research, innovation, and student mentorship.
Akademik Kadro
Infrastructure and Physical Facilities
Events
The program offers academic and extracurricular activities such as seminars, workshops, conferences, industry visits, and guest lectures to enhance practical learning and professional networking.
News and Announcement
This section provides up-to-date information on program-related news, academic events, deadlines, achievements, and important announcements for students and stakeholders.
Contact Information
Dean
E-Mail: @cau.edu.tr
Tel: +90 392 650 00 00
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